2/15/2010

TWU Apartment Fair

This one actually started out a bit more subdued with just the Biggest Loser-style logo on a carboard background as though it was imprinted on the box. But the client was looking for something a bit more upbeat and a bit more readily recognizable as tying into the reality TV theme they're using this year.

So I found a stock photo through Jupiter Images of an awesome retro TV and plugged the logo in. It still looked pretty plain, and my boss suggested going whole hog with the retro feel. That is ALWAYS a suggestion that goes over well with me, so I plunged in happily and this is where we ended up. The client is happy, and I had a heck of a lot of fun making it!